Vacation Value: The Reason Club Sunset Members Choose Experiences That Truly Enrich Their Vacations

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Traveler preferences continue to evolve. Travel trends for 2026 show that more and more people are seeking authentic, comfortable, and well-planned experiences, where service, tranquility, and quality time are more important than appearances. Today, the true value of a vacation lies in enjoying every moment without worries.

This vision is what distinguishes Club Sunset, part of Sunset World Group, where every detail is designed to offer a practical, comfortable, and reliable vacation experience. Rather than surprising guests with extravagance, their approach is based on providing consistent service that allows guests to focus solely on relaxing and enjoying themselves.

Time has become one of our most valuable resources. That’s why Club Sunset members seek vacations where organization, hospitality, and personalized attention make all the difference. An all-inclusive concept that delivers on its promises, comfortable spaces, a diverse culinary offering, and activities for all ages combine to create an experience designed to make the most of every day of your stay.

A great vacation experience also means minimizing the worries that often accompany travel. From a streamlined check-in process to attentive and friendly service, every aspect is designed to offer comfort, peace of mind, and a level of service that facilitates relaxation. It’s these small details that transform a vacation into a truly satisfying experience.

As part of the Sunset World Group, Club Sunset has solidified a proposition that meets the expectations of today’s traveler. Beyond the facilities, its strength lies in offering a welcoming atmosphere, warm service, and experiences that invite you to disconnect from your routine and reconnect with what truly matters.

Travel trends for 2026 also reflect a growing interest in flexibility, sustainability, privacy, and personalized attention. In this context, the value of a vacation takes on a deeper meaning: fully enjoying the destination, sharing time with family or a partner, and returning home with lasting memories of the experiences lived.

Club Sunset members appreciate the tranquility of waking up to the sea, enjoying delicious food, participating in activities for all ages, and receiving attentive service throughout their stay. These are simple yet carefully planned experiences, ensuring that every moment contributes to the well-being of our guests.

Choosing Club Sunset means opting for a vacation backed by the experience of the Sunset World Group and a model that prioritizes service, comfort, and member satisfaction. It’s a way of traveling where the most important thing isn’t to impress, but to fully enjoy your time off.

Because the best vacations aren’t measured by ostentation, but by the quality of shared moments, the tranquility experienced during your stay, and the memories that linger long after you return home. That is the true value of a well-lived experience.


Whether you’re interested in innovative travel experiences or want to explore how technology is transforming the tourism industry, we invite you to discover two key content platforms:

Sunset World Resorts Press Room – Explore articles, news, and press releases highlighting how Sunset World integrates innovation, sustainability, and immersive experiences to redefine the future of hospitality.

Club Sunset Blog – Access insights, trends, and stories that showcase how vacation clubs evolve to offer meaningful, cutting-edge experiences while maintaining comfort and exclusivity.

Start by reading the article Vacation Value: The Reason Club Sunset Members Choose Experiences That Truly Enrich Their Vacations in the Sunset World Resorts Press Room. Then continue exploring both platforms to learn how Sunset World is shaping the next generation of vacation experiences through innovation and immersive technology.

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Privacy Policy

I. Responsible for the protection of your personal data.

Promotora Sunset Beach Club S.A. de C.V., hereinafter referred as Promotora Sunset, with address in Boulevard Kukulcán, kilometer 10 Apple 51, Lote 13-B Zona Hotelera, Zip Code 77500, Cancún Quintana Roo México, is responsible for the collection and use of the personal data required from the vacational member club, in terms of the rules established by the Mexican Federal Law for Data Protection of Private Individuals (Ley Federal de Protección de Datos Personales en Posesión de los Particulares LFPDPPP) as well in the provisions of the articles 1º, 3º and 5º of the General Data Protection Regulation (EU) 2016/679 (GDPR).

II. Data collected and use of the information requested from our customers.

Personal data collected through physical formats in hotels, by telephone, or by electronic means (online) through our websites, will be used to begin, administer and maintain the services offered to our vacational members club.

a) General Data

The general data requested in our forms such as: name, gender, signature, home address, phone number, cell phone number, e-mail, date of birth, job, home city, economic dependents, country, national identity document or passport will be used for the following essential purposes:

  1. Begin providing services that customers contract with the company;
  2. To upload our vacational member club´s information into our systems and database to provide and administer the services contracted;
  3. To create our vacational member clubs´ electronic and paper files;
  4. Carry out the verification of your personal data collected by our Call Center;
  5. To comply with the different laws that regulate our services and activities;
  6. To deal with complaints and inquiries, and to provide our customers with information related to travel reservations or cancellations received by our Call Center;
  7. To confirm, verify, correct and update the personal data;
  8. Carry out the sign of the contract;
  9. To administrate your personal data in the sales room and contracting Area;
  10. To charge for our services and for the collection efforts with respect to receivables that are not paid when due;
  11. To charge for services and programs paid electronically with a credit card;
  12. To charge any additional expenses or fees for extra services contracted, and;
  13. To properly identify our clients as vacational members club or guests.

Additionally, this information can be used for the following non-essential purposes:

  1. a) To send our vacational member club offers, discounts, special fees and other benefits;
  2. b) To improve our holiday offer by sending your information to our business partners;
  3. c) For statistical purposes; and,
  4. d) For promotional and marketing purposes.

b) Financial and Patrimonial Assets Data

The financial and patrimonial data collected such as credit card number, bank account, monthly income and additional incomes, will be used to analyze the financial profile of our vacational members club and customers in order to grant them access to promotions and programs based on their economic characteristics. Furthermore additional information may be required in compliance of Mexican Federal Law to prevent money laundering (Lay Federal para la Prevención e Identificación de Operacions con Recursos de Procedencia lícita LFPIORPI).

According to Mexican Privacy Law, it is required to obtain express consent of guests and customers in order to use and process their financial and patrimonial assets data for the different purposes and uses described above. Therefore in compliance with the law, we will request your express authorization in writing at the moment of the data collection, informing you of the legal consequences of their decision to grant it or not.

III. Data transfer.

The personal data collected by Promotora Sunset can be transferred to companies that help provide some of the goods and services requested by our customers, which is necessary to comply with the provision of services that are contracted, and also can be transferred to companies who elaborate profiles and consumer trends for our vacational members club, therefore it will not be necessary to have the express consent of the owner of the data for this transfer in accordance with Article 37, Section VII of the LFPDPPP, as well as the provision contained in Article 49 of the GDPR.

IV. Use of images.

Promotora Sunset may use, print, reproduce and publish any captured image(s) of partners, vacational members club, guests, beneficiaries, and people referred to in print, electronic media (blogs, private social networks such as Facebook, website), and its broadcasts, in order to document events that are celebrated, such as the delivery of awards and rewards. Be the images captured by Promotora Sunset itself or through external suppliers hired for these activities.

When any image of any guest, partner, family member, client, partner, or referral is going to be used for advertising purposes, their express consent will be required.

V. Restrictions on the use or disclosure of personal data.

Those who wish to limit the use and disclosure of their personal data may sign up for the “do not call list” administered by PROFECO. For more information visit http://rpc.profeco.gob.mx/ or send an email to datospersonales@sunsetworld.net requesting to stop being contacted for these purposes.

VI. Rights of access, rectification, cancellation, and opposition, and withdrawal of consent.

Holders of personal data collected by Promotora Sunset may request access, correction, cancellation, opposition, or withdraw their consent via email to datospersonales@sunsetworld.net.

VII. Online data management.

This section describes the use of your personal data on the following websites:
www.sunsetworldresorts.com

Cookies: A cookie is information that an Internet portal sends to your computer, which is stored on your hard drive. We may use the information stored in the cookie to facilitate the use of our website.

Social Networks: Information posted by users of social media is subject to the terms established by the social media provider.

VIII. Complaints regarding the use of your personal data.

If you believe your data protection rights have been violated, you can submit a complaint to the National Institute for Access to Information and Data Protection (INAI). For more information visit www.inai.org.mx.

IX. More Information – Privacy Office.

For questions, contact our Privacy Officer at datospersonales@sunsetworld.net.

X. Updates

This Privacy Notice is effective from January 1st of 2012 and may be modified. Updates will be posted on our websites listed in section VII.

Last Updated: June 1st 2020